This Guide provides the complete details of our publishing process. Please read through the guide on this page and contact us if you require further information
IMPG PUBLISHING CONTRACT LEVELS
The publisher of the imprint offers a contract based on the recommendations following the review and peer review processes. From submission of the proposal, through some reviewers’’ reports, to the contract offer (or not), usually takes around two weeks to two months, depending on various factors, and including the nature of submitted proposal.
Please note the following important information:
On Each Contract Level:
Publicity and Marketing includes:
Below are some specific points related to each contract level as they currently stand. We do update these over time, so for specific details of your own contract as at the date you signed it, check your Contract page. In all cases, it depends on the manuscript, and we tend not to offer a contract without that, as there is nothing for the readers to comment on.
Contract Level 1:
Titles that look like they could sell in five figures. The author has a track record of that, in the last three to five years. Or, if a first-time author, it’s an outstanding text, tailored to the right market. The name is recognizable to a bookshop buyer in that subject area, and/or there are compelling endorsements from recognizable names. The buyer thinks “This is one we have to stock.”
Contract Level 2:
Likely sales in this category will be in the thousands with great text, right presentation. Author is more likely to be known nationally than internationally. Has or will get good endorsements from key figures. Author has a good “platform” and is active.
Contract Level 3:
The author isn’t particularly “known.” Likely sales in the hundreds. Could do a lot better on the sales if it spreads by word of mouth, if pushed through activities, networking—but a buyer is unlikely to stock many, or any, initially.
Contract Level 4:
Good content, worthwhile publishing, could find its own niche, could do well, but it’s a long shot.
Contract Level 5:
The book has good content, worthwhile publishing, but the design/production is going to be expensive, whether it's many notes, or photos/diagrams, or poetry, etc. Again, we believe it has potential, but needs more editorial work that we can give in a light edit. In addition it is in a non-standard format, hardback, or colour—in other words, it does not fit easily with our usual processes and costs, so we will need to get back to you separately on it.
On all books—every time another 500 copies is sold, we send you a note, and put more work into promotion. If you would like to try and speed this up, we offer extra marketing and publicity services for purchase, which must be paid for in order to undertake these tasks.
We edit every book, but sometimes authors want more help—longer reader reports, mentoring, writing advice, heavy editing, structural editing, rewriting, or just an index. These services also come with extra costs.
For contracts with an author contribution, we send an invoice when you accept the contract, which should come through in a few days. Standard terms are payment in 30 days from invoice. If the final completed manuscript comes in at more than 20% above or below the original submission or estimated word count, we will send another invoice or supply a refund. There are no further costs.
Issues Relating To Contracts
Quality and sales are not synonymous. So the levels relate, primarily, to marketability, and to the cost of publishing. Much of that depends on whether you have published before and what kind of "platform" you have (publishing jargon for whether anyone is going to buy your book because they've heard of you). It does not necessarily have anything to do with how good the book itself is. We enjoy publishing good books even when, on our reckoning, they may not cover our costs. How expensive it is going to be in the editorial/design stages is also relevant—how many bullet points, boxes or diagrams, how many pages. It does mean that the titles that do well for us are not subsidizing those that don't—they're on a higher royalty rate than they might get elsewhere. It does not mean that low-level titles can never break out—we edit and promote every book. Several titles that have done best for us, selling in tens of thousands, or even millions, would have been categorized as level 4, initially. But they are rare. If we were to promote each book with the optimism we feel for it, we would go broke in short order. Hence this rough breakdown.
If we offer you a contract with an author subsidy and you cannot afford it, we're sorry about that; please don't take it, or stretch yourself financially. If you object to it on principle, well, we just have to differ. Either way, keep looking, or publish yourself. We cannot compete on royalty terms with self-publishing, because most of our sales are through the trade. The trade takes 50–60% of the retail price. Many of the books are returned, and pulped. We have high proportions of unsold stock and free review copies. In the first year we usually have to print two to three times more than we sell. Our costs are higher than yours, as an author, so on purely cost grounds you are better off self-publishing through Amazon (CreateSpace) or Smashwords.
In the large majority of occasions most of these are voluntary options. But there may be instances where we say something like "this could sell, and you have a good "platform", but "writing" is not one of your strengths. You need help to get it up to publishable standard - at least more than can be provided for by our normal copyedit. We can only give you a level 2 if you contribute. Alternatively, "we love the manuscript, but you have no "platform". We can only give you a level 2 if you buy into the Extra Publicity Package in order to publicise your book.
Fiction book contract is particularly difficult. It's not as easy as with non-fiction to pin down the market of interested readers. For new fiction authors, word of mouth through the social networks is overwhelmingly the most effective way of getting sales. Without a prior record of success it is near-impossible to get placement in the stores, other perhaps than in stores local to the author. We bring fiction out, whatever the level, at the lower retail price. Please contact: firstname.lastname@example.org for our standard pricing. Increasingly, most fiction is sold through ebooks, particularly in genres like crime, horror, romance, SF, where it can be up around 80%+. And we pay a 50% royalty on ebooks. Again in ebooks, a key factor is price. With our low prices (and we also often price discount down to 0.89), and the 50% royalty, it does not leave us much to cover the costs of bringing it out (particularly after the discounts we still have to give the sellers, VAT in the UK etc.), until it's selling in the thousands. So we are more likely to ask to share the cost on fiction than non-fiction, though that is not the same across all imprints.
Reviewers’ reports often say something along the lines of "this would be a better manuscript if abcd were done," but we do not look at the proposal again. For one thing, we pay for the reviewers’ reports, and we do not want to do so a second time around. For another, part of the decision is based on your "recognition" factor. It may be a better book, and have more long-term potential for sales, but that does not make it any easier to get it into the trade to begin with.
We decline many submissions. On the remainder, we ask for a more detailed proposal. Some will be declined at that stage. Others go out for reviewers’ reports. More are declined then. The rest are offered contracts. On average, in any 19 contracts, we offer one at level 1, 10 at level 2, five at level 3, three at level 4, and one at level 5. A higher proportion of levels 3 and 4 are turned down by the author, so the number of titles we publish with a subsidy is less than that. In 2017 it was one title out of four. It varies around the imprints. In some eyes, that makes us a vanity publisher. Even though all other Big Five publishers have a vanity arm—check out this
Author subsidies amount to around 4% of our income, and there's another couple of percentage points from selling books to authors (many of our authors actively sell books on tours, workshops, through their websites). Around 94% is from selling books to retail (physical stores and online). About 19% of our book revenues go back to authors in royalty (increasing each year as the proportion of ebooks grows). We only publish titles that we believe are good, that are worth publishing, that could/should sell, and look at each one on its own merits. We work at selling every title, not just in the increasingly difficult task of getting books onto shop shelves but at finding an audience. Contrary to traditional publishing, we do not expect strong-selling titles to subsidize the majority that lose money. We think of ourselves more as a co-publisher with the author, where the author sees as much information on schedules, progress, sales, marketing, contacts, as the dozen or so people who will be working on his/her book, and can contribute to the marketing/publicity if they wish.
We are not the cheapest route of publication possible, as we believe in offering a high quality work for our authors, if we ask for a subsidy, but we are well down the price scale, and cannot do what we do for less. We cannot do it more quickly, either. It’s the time the job takes, and getting it to the market, circulating the information. Whoever you work with, do not expect royalties to recover the cost. Howver you can do it all yourself. Have a look, for instance, at; http://searchwarp.com/swa578084-Review-The-Fine-Print-Of-Self-Publishing.htm, or check out http://ereads.com/2011/01/do-authors-make-good-publishers.html, or http://blogcritics.org/books/article/self-publishing-70-of-nothing-is/, www.sfwa.org, www.vanitypublishing.info. Self-publishing, strictly speaking, is where you buy and own the ISBN, and do all the editorial/printing/marketing work yourself, or pay people separately to do it. It is not easy. Most independent authors work through one of the major subsidy houses. There are three big ones, each bringing out thousands of titles every month, so they have the most competitive prices—Ideal Self-Publishing via www.idealpublishing.co.uk , CreateSpace (owned by Amazon), JIPG Self Pubishing Help via www.jipg.org.uk and Author Solutions (including Author House, Libris, iUniverse, Trafford and others; owned by Random Penguin up till 2016). Some of the costs in self-publishing include - working/hiring freelancers by yourself, which will cost around $15,000 (£13500) –$30,000 (£27,500) is generally considered to be cheap. The most up to date (as of April 2016) information on the costs of editorial and design (editorial assessment, copy editing, proof reading, interior layout and cover) comes at Reedsy in How much does it cost to self-publish a book?. Those elements average out to $3,000+ (£2,600). That is before print, and the costs of surplus printed copies for reviews, to take into account returns from the trade, distribution of information, sales, marketing, publicity, adverts etc.
We usually get back to you within two weeks or four weeks at the most.
For more information, please contact: email@example.com or complete the Contact Form below and submit it for more information.